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Completed - ENGLISH - Family - 93 minutes

Log Line

“Life is not a funny business”

Previous markets

  • Cannes 2013 (Debut)
Full history

Year of production : 2012

Director(s) : Craig FREIMOND
Writer(s) : Craig FREIMOND
Cast : Denise NEWMAN, Joey RASDIEN, Riaad MOOSA, Vincent EBRAHIM

Producer(s) : Robbie THORPE, Ronnie APTEKER

Synopsis

CASSIM is a young Muslim man working in his father’s (EBRAHIM) textile store. It’s
Ebrahim’s dream for Cassim to take over the shop, but Cassim has discovered a talent
for stand-up comedy, and he soon finds himself in direct conflict with his father, his
family and his community.
Synopsis:
Cassim Kaif is a young Muslim man who works in his father’s (Ebrahim Kaif) fabric shop. It is
Ebrahim’s dream for Cassim to take over the shop. The shop is not in a great part of town and is
battling to survive. Ebrahim is embroiled in a thirty-year feud with his brother over a matter of
political principle, while the brothers new shop has flourished Ebrahim’s shop is struggling. This
increases Ebrahim’s need for Cassim to take over the shop and make a success of it.
Meanwhile....
Cassim has discovered that he has a talent for stand-up comedy. He’s funny and those in the
know tell him he has the talent to go far. He doesn’t know what this all means, all he knows is
that he loves it and wants to pursue it. The problem is he hasn’t told his father about this other
life.
When Ebrahim finds out about the stand up comedy, Cassim finds himself in direct conflict with
his father, his family and his community. His father demands that he make a choice.
Material is a warm, funny and emotional look at the struggles of a Muslim family facing the
modern world, exploring, destiny, responsibility and what family really means. The film is entirely
set in the Indian enclave of Forsdburg, Johannesburg, South Africa.

Production

Country(ies) : SOUTH AFRICA

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